Connecting with Donors in the Digital Age:How Savvy Charity Fundraising is Finding Success in the Modern World

Bake sales, 5K runs and raffles have traditionally been tools of charity fundraising.  While these methods remain relevant forms of raising money, many charities are beginning to tap into the potential of the Internet by bringing their fundraising efforts to the web.

It is estimated that 240 million people in the United States use the Internet according to ITU – the UN agency for information and communication technologies.  That’s about 77% of the population.  And those numbers are projected to grow.

If your charity fundraising goal is $1 million dollars and you potentially had access to 240 million people in the United States alone – the World Wide Web is accessible to 25% of the world’s population, about 2.1 billion people – it would be a foolish choice to disregard the web as a viable source of funds for your cause.

Examples of online fundraising

•  Email – Email campaigns can target donors and deliver personalized messages about your cause
• Websites – Websites can be customized to attract donors from around the world and provide detailed information about what your cause is and how to help 24 hours a day 7 days a week
• Social Media – Social media is a more recent phenomenon that gives charity fundraisers the opportunity to connect with communities and inspire whole communities to join the conversation

The Internet would not be what it is today without innovation.  That desire to create something new from what existed before has spurred a new wave of Internet tools looking to change the world.  These tools have come to be known asonline fundraising platforms.

Online fundraising platforms bring together email, websites, social media and other tools into one space centralizing the tools of the web.  Best of all these platforms can be created in minutes with a simple sign up.  Your donor page is created automatically.  It can be customized to your specifications from a simple donor page to full integration with your current website.  And you can connect with friends and followers in the social media sphere with the click of a button.  All for free.  Your charity fundraiser will not incur any cost for the life of the campaign.

The Internet holds endless potential for individuals and organizations that possess the desire to change the world for the good.  If you have a charity fundraising campaign that needs to join the 21^st century it would be foolish to overlook the possibilities forming on the Internet.